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What is B Corp certification?

B Corp certification is an independent third-party verification that evaluates a company’s entire business model, governance structure, and social and environmental impact. The ‘B’ stands for ‘benefit for all,’ signifying businesses that go beyond the norm to meet high standards of performance, accountability, and transparency. 

A B Corp prioritises people, planet, and communities alongside profit. Governed by the not-for-profit organisation B Lab, this movement spans over 9000 businesses across nearly 100 countries and 160 industries, employing over 850,000 people—all with a shared goal: contributing to an inclusive, equitable, and regenerative economy.

What it means for our customers

We have always been committed to supporting and strengthening our local community. As a Certified B Corp, we now have a globally standardised way of measuring our impact, which gives you the confidence that we’re doing what we say we’re doing.

• Positive impact: Proactively meeting high standards of social and environmental performance, we strive to create a positive ripple effect in our corner of the world, and beyond. We won’t get it right all the time, but you can guarantee we’ll be trying to.
• Investing in community: Giving back to and investing in our local community is how we seek to drive positive societal change and improve outcomes in our region. From regular financial literacy programs to volunteering for local causes and supporting community-run initiatives, we exist to strengthen the communities we serve.
• Better for the planet: These parts are in our blood; its waterways, its wildlife, and everything in between. We have made great progress on reducing the resources used in our business and continue to work on minimising our carbon footprint. And we invest in projects designed to protect and preserve our natural heritage.
• Measuring more than profit: Success can no longer be measured by profit alone. Instead, we measure our impact based on a quadruple bottom line of: people, planet, profit, and purpose. Held accountable by global standards, we stand alongside others making business a force for good.
• Benefit all stakeholders: We have been customer-owned since day one, so we have always had our customer’s best interests at heart. Now our focus includes all stakeholders from our suppliers to community partners, the environment and even future generations.
• Justice and inclusion: Justice, Equity, Diversity, and Inclusion are the foundation for how we build thriving societies and make business a force for good. We strive to build a community and a culture where people feel valued and respected.

Beyond business as usual

The ‘B’ stands for ‘benefit for all’ and it is the mark of a business that has been independently certified to go beyond business as usual to proactively meet high standards of social and environmental performance, accountability, and transparency.

A B Corp is a business that prioritises people, planet and communities, alongside profit. It represents a business that creates a positive impact. And it represents a business that is committed to working alongside others to create a more inclusive, equitable and regenerative economic system capable of addressing some of the world’s biggest challenges from climate justice to gender inequality.

Test your knowledge on B Corp

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